Icy News: Kingston Says Lower NAND Prices Will Quicken Adoption of SSDs

"The high cost of flash has been a major obstacle for the mainstream implementation of SSDs in the market place. According to Kingston Technology, however, the use of SSDs are expected to expand significantly with falling NAND flash prices. The average price for 1GB of NAND flash memory is predicted to drop to $1 USD and will help trigger the replacement of HDDs with SSDs by late 2012, claims Nathan Su, flash memory sales director of Kingston APAC.

Su also stated that lower-per-GB costs will be another factor in prompting major flash chipmakers’ transition to 19nm and to other advanced manufacturing processes. The Thailand floods, a major factor in the current shortage of HDDs in the area, will also spur a demand for low-capacity and industry grade SDDs.

Since the beginning of 2011, Kingston has improved its SSD products to target entry-level and medium-range segments. The world’s independent memory leader changed its business focus to NAND flash-related products because of the shrinking demand of DRAM modules.

In addition, Su added that Kingston has developed a new line of products featuring portable external drives, which are intended to be used as accessories for consumer technology products including smartphones and tablets. Its new Wi-Drive product line, for example, offers pocket-sized portable storage and easy file-sharing for all Apple devices." -via storagereview

According to Kingston, the cost of NAND flash memory going down will help with sales. Will this price per 1GB drop be enough for the consumer that is currently on the fence? Let us know!